• The Essentials: Cleanse, Brighten, Hydrate
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The Essentials: Cleanse, Brighten, Hydrate

The Essentials: Cleanse, Brighten, Hydrate

Simple steps, quality ingredients, real outcomes.

$68.00
$68.00 $88.00
SAVE 22% Sold out

Save $20 + Free US Shipping

No more harsh scrubs that leave your skin red and raw. No more endless routines that steal your mornings. No more $80 miracle serums you'll end up throwing out. Just a soothing cleanse that melts away the day without stripping your natural moisture, a vitamin C serum with ferulic acid to banish that tired, uneven dullness in the mirror, and a clean, fragrance-free hyaluronic moisturizer that locks in deep hydration—so dryness doesn't creep back by lunchtime.
  • Comforts as it cleanses (shea, argan, avocado, jojoba for a soft finish).
  • Helps brighten the look of skin tone with vitamin C (ascorbyl glucoside) + ferulic.
  • Antioxidant support from sea buckthorn and vitamin E for everyday stressors.
  • Hydrates with multi-weight hyaluronic and sodium PCA for lasting comfort.
  • Hydrates with multi-weight hyaluronic and sodium PCA for lasting comfort.
  • Made to suit most skin types, including combination and sensitive-leaning.

If your face feels tight after washing, flares up at random, looks a little dull, or shows uneven tone—you’re not alone. We built The Essentials for real life: simple, barrier-first formulas that calm irritation, restore hydration, and help bring back a healthy, more even glow you can actually see.

1) Gentle Cleansing Milk (190 ml)

Creamy, non-stripping wash with avocado oil + shea that lifts sunscreen and buildup without that squeaky-tight aftermath—so skin looks soft, not sapped.

2) Vitamin C Serum (30 ml)

Stabilized vitamin C + ferulic acid + vitamin E for boosted antioxidant support. Helps brighten dull tone, smooth the look of texture, and defend against daily stress—without sting or stickiness.

3) Fragrance-Free Moisturizer (50 ml)

Multi-weight hyaluronic acid + aloe + sodium PCA pull in and hold water; jojoba adds lightweight balance for a comfortable, non-greasy finish.

No perfume. No phthalates. No 10-step overwhelm. Just a routine that respects your skin (and your time). Miss a night? Pick it up tomorrow—consistency beats perfection, and the glow comes back with it.

Is the Essentials routine safe for sensitive skin?

Yes. Every product in the Essentials bundle is designed to be gentle and non-irritating, even for sensitive skin. The Gentle Cleanser is non-stripping and soothing, while the fragrance-free moisturizer includes calming ingredients like aloe vera and multi-weight hyaluronic acid. There are no harsh additives or synthetic fragrances, making it a great choice for skin that gets easily upset.

What is the total cost of this bundle with taxes and shipping?

With our current discount, The Essentials are $68. We cover taxes and shipping — no extra costs, no surprise fees. What you see is what you pay. This offer won’t last forever, so it’s a good time to stock up.

Are these products fragrance free?

Any scent you notice comes only from 100% vegan, plant-based aromatic ingredients. No synthetic perfumes. No phthalates. Ever. And the moisturizer is completely fragrance-free.

Do these products really work? My skin is so dry and dull — I’ve been let down before.

We completely get it. That’s why we built this routine around real, science-backed ingredients. The Vitamin C Serum helps brighten and even out tone. The moisturizer deeply hydrates with multi-weight hyaluronic acid, and the cleanser supports your skin barrier instead of stripping it. It’s not a quick fix — but with consistency, you’ll see a healthy glow come back, for real.

How is this different from all the other products and routines I’ve tried?

This routine is simple, thoughtful, and effective. No 10-step overwhelm. No harsh actives stacked on top of each other. Each formula is barrier-first and designed to work in harmony — with clean, nourishing ingredients your skin will actually recognize and respond to. It’s a consistent, easy-to-follow routine you can finally stick with.

What’s inside these products? Are the ingredients good — and will I know what I’m putting on my skin?

100%. We’re transparent with every ingredient — no mystery blends, no vague “extracts.” Each formula includes ingredients like jojoba, sea buckthorn, aloe, and hyaluronic acid, all chosen to support, not stress, your skin. And yes, the moisturizer is fully fragrance-free. The result? Simple, clean formulas you can actually feel good about using.

How long will the set last?

Most Essentials users report the full routine lasts about 6–8 weeks.

How do I use this routine?

Use The Essentials morning and night: cleanse, apply the Vitamin C serum, then moisturize. If you’re using other products like a peptide serum, apply it after the Vitamin C. If you use retinol or an exfoliant at night, apply it after cleansing and before moisturizing. The Essentials can be your complete routine or your foundation if you like layering in more. Either way, it’s simple, flexible, and easy to stick with.

Ok here we go....Let's start with our cleanser.

Gentle Cleanser

Key ingredients:

  • Shea Butter – rich in emollients, helps soften and nourish
  • Argan Oil – lightweight moisture with antioxidant properties
  • Avocado Oil – supports a smooth, comfortable feel Jojoba Oil – balances and conditions
  • Cornflower & Peony Extracts – botanical refreshers for skin comfort 

Full Ingredients List:

Aqua, Helianthus Annuus (Sunflower) Seed Oil➀, Sucrose Distearate, Glycerin, Dicaprylyl Carbonate, Isoamyl Laurate, Sucrose Stearate, Butyrospermum Parkii (Shea) Butter➀, Sodium Levulinate, Palmitic Acid, Stearic Acid, Xanthan Gum, Parfum, Sodium Anisate, Argania Spinosa (Argan) Kernel Oil➀, Persea Gratissima (Avocado) Oil➀, Simmondsia Chinensis (Jojoba) Seed Oil➀, Lactic Acid, Centaurea Cyanus (Cornflower) Flower Extract➀, Paeonia Lactiflora (Peony) Root Extract, Ascorbyl Palmitate, Sodium Phytate, Tocopherol, Linalool➁, Limonene➁, Benzyl Salicylate➁, Citral➁

➀ Ingredients from organic farming

➁ From natural essential oils

Vitamin C Serum

Key ingredients:

  • Vitamin C (Ascorbyl Glucoside) – helps brighten the look of skin tone and boost radiance 
  • Ferulic Acid – antioxidant that supports skin’s defense against daily stressors
  • Sea Buckthorn Oil – rich in vitamins and omegas, helps nurture skin’s glow
  • Hyaluronic Acid – hydrates and plumps for a smooth, fresh feel
  • Botanical oils (jojoba, almond, avocado, rosehip) – soften and condition

Full Ingredients: 

In the EU: Aqua/Water, Glycerin➁, Cetearyl Alcohol, Simmondsia Chinensis (Jojoba) Seed Oil➀, Pentylene Glycol, Butylene Glycol, Ascorbyl Glucoside, Glyceryl Stearate Citrate, Sodium PCA, Polyglyceryl-6 Stearate, Caprylic/Capric Triglyceride, Ferulic Acid, Hippophae Rhamnoides (Sea Buckthorn) Fruit Oil➀, Tocopherol, Coco-Caprylate/Caprate, Dicaprylyl Carbonate, Isoamyl Laurate, Triheptanoin, Potassium Hydroxide, Prunus Amygdalus Dulcis (Sweet Almond) Oil➀, Parfum/Fragrance, Cellulose, Sodium Citrate, Xanthan Gum, Polyglyceryl-6 Behenate, Persea Gratissima (Avocado) Oil➀, Rosa Canina (Rosehip) Fruit Oil➀, Ascorbyl Palmitate, Ricinus Communis (Castor) Seed Oil➀, Hydrolyzed Hyaluronic Acid, Sodium Hyaluronate, Sodium Phytate, Citric Acid, Limonene➂, Citrus Aurantium Peel Oil, Geranyl Acetate➂, Citrus Limon Peel Oil, Linalool➂, Pinene➂, Geraniol➂, Pelargonium Graveolens Flower Oil, Citronellol➂, Vanillin, Beta-Caryophyllene➂, Carvone➂ ➀ Ingredients from organic farming ➁ Made using organic ingredients ➂ From natural essential oils

In the US: Aqua/Water, Glycerin➁, Simmondsia Chinensis (Jojoba) Seed Oil➀, Pentylene Glycol, Butylene Glycol, Ascorbyl Glucoside, Cetearyl Alcohol, Sodium PCA, Glyceryl Stearate Citrate, Caprylic/Capric Triglyceride, Ferulic Acid, Hippophae Rhamnoides (Sea Buckthorn) Fruit Oil➀, Tocopherol, Coco-Caprylate/Caprate, Dicaprylyl Carbonate, Isoamyl Laurate, Triheptanoin, Potassium Hydroxide, Parfum/Fragrance, Prunus Amygdalus (Sweet Almond) Dulcis Oil➀, Cellulose, Sodium Citrate, Xanthan Gum, Persea Gratissima (Avocado) Oil➀, Rosa Canina (Rosehip) Fruit Oil➀, Ascorbyl Palmitate, Ricinus Communis (Castor) Seed Oil➀, Hydrolyzed Hyaluronic Acid, Sodium Hyaluronate, Sodium Phytate, Citric Acid, Limonene➂, Citral➂, Linalool➂, Citronellol➂ ➀ Ingredients from organic farming ➁ Made using organic ingredients ➂ From natural essential oils

Gentle Moisturizer

Key ingredients:

  • Hyaluronic Acid (multi-weight) – draws and holds water at different skin levels for lasting hydration
  • Aloe Vera Juice – helps soothe skin that feels irritated or tight
  • Sodium PCA – a natural humectant that helps skin retain water
  • Jojoba Oil – lightweight oil that mimics skin’s natural sebum for balance

Ingredients/ INCI: Aloe Barbadensis (Aloe) Leaf Juice➀, Glycerin, Simmondsia Chinensis (Jojoba) Seed Oil➀, Pentylene Glycol, Polyglyceryl-3 Stearate, Cetearyl Alcohol, Sodium PCA, Coco-Caprylate, Isoamyl Laurate, Caprylic/Capric Triglyceride, Aqua/Water, Hydrolyzed Rhodophyceae Extract, Octyldodecanol, Xanthan Gum, Cellulose, Irvingia Gabonensis Kernel Butter, Potassium Hydroxide, Sodium Hyaluronate, Hydrogenated Coco-Glycerides, Tocopherol, Ascorbyl Palmitate, Sodium Phytate, Hydrolyzed Hyaluronic Acid                                                                                    ➀Ingredients from organic farming

The Essentials: Cleanse, Brighten, Hydrate

The Essentials: Cleanse...

$68.00
$68.00 $88.00
SAVE 22% Sold out
View full details
Gentle on Skin
Refresh and Nourish
Comfort You Can Feel
Daily Skin Happiness
Gentle on Skin
Refresh and Nourish
Comfort You Can Feel
Daily Skin Happiness
Gentle on Skin
Refresh and Nourish
Comfort You Can Feel
Daily Skin Happiness
Gentle on Skin
Refresh and Nourish
Comfort You Can Feel
Daily Skin Happiness
Gentle on Skin
Refresh and Nourish
Comfort You Can Feel
Daily Skin Happiness
Gentle on Skin
Refresh and Nourish
Comfort You Can Feel
Daily Skin Happiness

Not that you asked, but here’s the science (we think it’s cool).

  • Cleanser


    Uses sucrose esters — sugar-based emulsifiers that lift sunscreen, makeup, and debris without stripping.

    A blend of shea butter, avocado, argan, and jojoba oils replenishes your skin’s own lipids as you wash, while cornflower and peony extracts help calm redness.

    It leaves your skin soft, balanced, and comfortable — not squeaky or tight.

  • Vitamin C Serum


    Powered by Ascorbyl Glucoside, a stabilized, water-soluble vitamin C that converts to pure ascorbic acid in the skin.

    It’s paired with Ferulic Acid to strengthen antioxidant protection, Sea Buckthorn Oil for omegas and radiance, and multi-weight Hyaluronic Acid for hydration at multiple levels.

    The result: a serum that brightens steadily, not spikily.

  • Moisturizer


    Starts with aloe vera juice instead of water for instant comfort.

    Sodium PCA and multi-weight Hyaluronic Acid draw in moisture, while jojoba oil and red algae extract help lock it in.

    The finish? Calm, smooth, breathable — no heaviness, no residue.

  • All Together


    Together, these three formulas reinforce your skin’s natural ecosystem, improving how it functions and feels over time.

    It’s science in service of simplicity.

The Philosophy (and what we’re not).

At a certain point, skincare stops being about trends—it’s about getting back to what actually works.

If your skin feels reactive, dry, or just inconsistent, The Essentials was made for you.

Three thoughtfully designed steps—Gentle Cleanser, Vitamin C Serum, and Fragrance-Free Moisturizer—crafted to work together, not against your skin. They help improve the look of dryness, dullness, and uneven tone while supporting your skin’s natural barrier—the layer that helps keep hydration in and external stressors out.

We focus on high-quality ingredients at fair prices, with formulas that are effective, gentle, and backed by science. You’ll always know what’s inside, why it’s there, and what results to expect—no filler steps, no exaggerated claims. We're always going to be straight up with you.

Healthy-looking skin isn’t just about what you put on—it’s about how you live. When you pair a consistent routine with balanced nutrition, regular movement, enough sleep, and stress care, your skin tends to respond in kind. (See our guide)

Of course, targeted add-ons can help—like a peptide serum for bounce, a retinol-alternative for texture, or micellar water for a deeper cleanse. And while we’re developing our own SPF, we’ll always say it: daily sun protection is essential. Finish your mornings with any broad-spectrum SPF 30+ to help maintain your results.

If you’re chasing instant transformations, we’re probably not your match.

But if you’re ready for something steady—real science, fair value, and skin that feels supported and balanced again—this is where you start. Lock in your routine, stay consistent, and let the results build quietly but surely. Your skin will show the work.

Best Practices (lock it in).

How much & how:

Cleanser: 2–3 pumps on dry or damp skin, massage for 30 seconds, then rinse with lukewarm water.

Vitamin C: Pea size amount on clean, slightly damp skin in the morning. Press, don’t rub.

Moisturizer: Pea-size, AM + PM, or as needed.

What Our Customers Say

Very simple and gentle
“I do like your essentials. It’s a very simple routine and gentle on my skin. They’re also very hydrating. I actually added your alternative retinol serum to this routine to help with my wrinkles. I’m liking that a lot. Other retinol oils would really irritate my skin and sometimes cause redness. This one doesn’t it’s very nice.”
Patricia W.
Didn’t expect a creamy Vitamin C
When I first pumped the Vitamin C serum I was surprised it’s not that thin, oily texture I’m used to. It’s more like a lightweight lotion. I do like that it spreads evenly and doesn’t make my face feel sticky or greasy like some serums do.I’ve been using it every morning for a month and I'd say my skin looks brighter.
Lauren O.
Used to have dry dull skin
I’m 41 with two kids and zero time so I was looking for something simple to help with my dry and dull skin. Two weeks on this simple bundle and my skin’s finally hydrated and starting to brighten up a bit. The cleanser’s my favorite. It’s super gentle compared to the foam cleanser I was using. If your skin’s dry and tired like mine was, I’d definitely recommend.
Skylar B.
I'm liking it
Overall is a decent set. I like how hydrating the products are. The vitamin C being a cream based serum is something new to me but I'm starting to like it.
Liz M.
Second one!
“Second bundle just came in right after you sent this! I’ve been staying consistent with it like you say, and I’m starting to see the benefits. My skin wasn’t really too bad—I was just looking for something to maintain and help with the occasional dryness and breakouts I get, which this is helping. I live in Minnesota, which gets very cold and dry, so I really like how hydrating these are. Excited for when you have the SPF lotion. Let me know when that’s available.”
Enah T.
Good for dry skin
My skins on the dryer side and this routine definitely helps. I like that it's easy to stick with. Sometimes the vitamin c cream is good enough where I don't even have to moisturize in the mornings. it's been about 2 weeks now and my face is definitely feeling more hydrated and less flakey. Excited to see how this holds during winter but so far so good.
Christine M.
Looking less tired
Thanks for asking. I’ve been liking it so far. I have sensitive skin so I was looking for something to help me not look so tired without irritating my skin. A lot of the other good vitamin c serums kind of stung and were like $60. I also like that this one is cream based and more hydrating. Only reason for the four stars is because I’m not a fan big of the smell but at least it’s natural not just chemicals and it goes away quickly. Happy with the results so far though
Christine M.
Fair prices
I used to spend close to $100 on a single “luxury” serum because I thought higher price meant better results. Honestly, I just ended up with a crowded shelf and an empty wallet. I decided to try this bundle because I wanted something simple I could actually stick to and it’s kind of humbling how good my skin looks for a fraction of what I used to spend. I'm sure those $100 serums work for some people but for me I definetly just needed something to stay consistent with.
Marsha P.
Helping with eye bags.
“My girlfriend actually got me this set cuz she was using it. A lot better than what I was using before. Wouldn’t say I had horrible skin before but could definitely see a improvement. Really like the vitamin c, used to have pretty bad eye bags and think this is helping that. Thanks for asking.”
Lewis D.
 
 
 
 

Questions? We've Got You Covered

The Essentials was made for real, everyday skin — not the airbrushed kind.

Whether you’re dry, oily, sensitive, or somewhere in between, the formulas are designed to help your skin feel balanced and supported without overcomplicating things.

That said, if you have a more irregular or clinical skin condition (like eczema, psoriasis, or severe acne), we might not be the right fit — and we truly recommend seeing a dermatologist first. We believe in taking care of your skin the right way, not just selling you something that won’t.

No synthetic perfumes, no phthalates, ever


The Moisturizer is fragrance-free.

The Cleanser and Vitamin C Serum carry a soft, natural aroma that comes only from 100% vegan, plant-based aromatic substances.

We keep it subtle because skincare should feel good, not smell like a candle shop. The scent fades quickly and is safe even for sensitive skin.

Yes—and they matter. We put our favorite, science-backed tips in this quick read [here]. If you lock in a simple routine and steady habits, skin usually follows. Focus on:

  • Food: plenty of colorful plants, omega-3s (salmon, flax), and steady protein; go easy on ultra-processed, super-salty, and super-sugary foods.
  • Sleep: aim for 7–9 hours—your skin does a lot of repair overnight.
  • Exercise: regular movement supports circulation (hello, glow).
  • Stress: tiny daily de-stressors (walks, breath work, journaling) beat once-a-month resets.
  • Hydration + SPF: drink water through the day and wear SPF 30+ (ours is in development) every morning—your vitamin C will thank you.

We’re not your doctor, but we are big fans of simple, sustainable habits. Pair them with The Essentials and give it a few weeks—most people notice calmer, more even-looking skin.



Phthalates are synthetic chemicals that help fragrances and textures last longer—but they can also act as endocrine disruptors, meaning they may interfere with your hormones over time.

We think skincare should support your body, not mess with it.

That’s why Ivara is proudly phthalate-free across every product. Our goal is clean, effective formulas that work in harmony with your skin—not at its expense.

Most “starter kits” are built for a price point. We built ours for consistency—because results don’t come from what you use once; they come from what you keep using.

Each step looks simple on the outside, but the inside is doing a lot of good work (the right kind of “a lot,” not a kitchen-sink of harsh actives).

1) Gentle Cleansing Milk — non-stripping, barrier-respectful
  • How it cleans without tightness: ultra-mild sugar emulsifiers (Sucrose Stearate/Distearate) lift sunscreen, light makeup, and daily debris, then rinse clean—no sulfates, no squeak.
  • Why the oils matter: shea butter, argan, avocado, jojoba replenish skin’s own lipids while you cleanse, so your barrier feels supported, not depleted.
  • Comfort botanicals: cornflower + peony extracts are included for that “less red, less cranky” feel after rinsing.
  • Smart preservation & balance: gentle organic-acid preservatives (Sodium Levulinate/Anisate) and a skin-friendly pH keep the formula stable and kind.
  • Net effect: skin feels clean, soft, and comfortable—the ideal canvas for actives to follow.
2) Vitamin C Serum — brightens steadily, not spikily
  • Stabilized Vitamin C (Ascorbyl Glucoside): a water-soluble, stable form that converts to pure vitamin C in skin—so you get brightening and antioxidant support without the sting common to harsher acids.
  • Antioxidant “bodyguard” blend: Ferulic Acid teams up with vitamin C to help defend against daily environmental stressors; sea buckthorn oil brings carotenoids + omegas for an extra glow boost.
  • Hydration architecture: multi-weight hyaluronic (hydrolyzed HA + sodium hyaluronate) + Sodium PCA draw water to different layers for a smoother, springier look.
  • Slip without grease: lightweight skin-mimicking esters (like Coco-Caprylate/Caprate, Isoamyl Laurate) give that fast-absorbing, “no pilling” glide under SPF/makeup.
  • Scent policy: light aroma only from 100% vegan, natural aromatic substances (no synthetic perfume, no phthalates).
  • Net effect: tone looks more even and awake over time, with a quietly dewy finish that plays nice with everything.
3) Fragrance-Free Moisturizer — hydration that “locks in” without heaviness
  • Aloe-first base: starts with aloe juice (not just water) to immediately comfort that “tight after cleansing” feeling.
  • Multi-weight hyaluronic + Sodium PCA: humectants that pull in and hold water at multiple levels, so hydration actually lasts.
  • Biomimetic oils: jojoba closely resembles skin’s own sebum for balance; hydrogenated coco-glycerides and Irvingia (kernel) butter add cushion without waxy drag.
  • Red algae (Hydrolyzed Rhodophyceae): a water-binding polymer from algae that helps the formula sit silky and reduce transepidermal water loss.
  • Antioxidant keepers: tocopherol (vitamin E) + ascorbyl palmitate support formula stability and add a small antioxidant nudge.
  • Absolutely fragrance-free: zero added scent—ideal for reactive or easily-overwhelmed skin.
  • Net effect: skin feels calm, hydrated, and balanced—no film, no pore-heavy shine.
Why this “good complexity” matters
  • Each step does one job exceptionally well, and the textures are tuned to layer—so you’ll actually use them every day (the real secret to results).
  • Barrier-first design: gentle emulsifiers, biomimetic oils, and smart humectants mean less chance of over-stripping or over-activating.
  • Science-backed, not hype-stacked: stabilized vitamin C, ferulic acid synergy, multi-weight HA, algae polymers—chosen for how they work together, not for label noise.

Bottom line: it’s skincare that makes doing less work better—with enough under-the-hood engineering to deliver calm, brighter, well-hydrated skin you can maintain.

Keep it simple—cleanse, treat, moisturize. Consistency is what makes this routine work.

Step 1: Gentle Cleansing Milk (AM + PM)

Massage 1–2 pumps onto dry or damp skin for about 30 seconds, then rinse with lukewarm water.

Leaves skin clean, soft, and comfortable—never tight.

Step 2: Vitamin C Serum (AM)

Apply 4–6 drops to clean, slightly damp skin.

Pat it in gently and let it absorb before moisturizing.

The stable form of Vitamin C (Ascorbyl Glucoside) brightens gradually—no sting, no irritation.

Step 3: Fragrance-Free Moisturizer (AM + PM)

Smooth a pea-sized amount across face and neck until absorbed.

Hydrates deeply, calms the skin barrier, and layers well under other actives if you use them.

Routine rhythm:

Morning → Cleanse → Vitamin C → Moisturizer

Evening → Cleanse → Moisturizer

Pro tip 1): Consistency beats intensity—steady use brings lasting balance and visible results.


Pro tip 2): If you want to maximize resutls. Start improving your health and lifestyle habits. See our guide [here].


Yes, absolutely.

Every product in The Essentials line was formulated to be non-stripping, pH-balanced, and barrier-supportive. You won’t find harsh surfactants, drying alcohols, or aggressive actives here.

Instead, we focused on ingredients like shea butter, aloe, jojoba, and multi-weight hyaluronic acid — the kind of science-backed hydration that helps calm skin rather than fight it.

Used daily (cleanse AM/PM, serum AM, moisturizer AM + PM), most people find The Essentials lasts about 6–8 weeks.

It’s designed to become your rhythm, not your splurge.



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